Let’s consider a situation. There is a company with two products, A and B. Both these products have their own merits and demerits. Product A has relatively less features, but it’s price is low. Product B, on the other hand, has more features but it’s more expensive. Consumers tend to pick both these products depending on their needs. Now the company introduces a third product, C. The asymmetric dominance theory says that you can affect the consumer behavior using this third product. You can make the consumers shift towards product A or product B by designing product C in different ways. Now how is that possible? How can we change consumer preference between A and B without even modifying these products? Continue reading

# Tag Archives: Probability

# Expectation Maximization

Probabilistic models are commonly used to model various forms of data, including physical, biological, seismic, etc. Much of their popularity can be attributed to the existence of efficient and robust procedures for learning parameters from observations. Often, however, the only data available for training a probabilistic model are incomplete. Missing values can occur which will not be sufficient to get the model. For example, in medical diagnosis, patient histories generally include results from a limited battery of tests. In gene expression clustering, incomplete data arise from the intentional omission of gene-to-cluster assignments in the probabilistic model. If we use regular techniques to estimate the underlying model, then we will get a wrong estimate. What do we do in these situations? Continue reading

# Bayesian Classifier

In machine learning, classification is the process of identifying the category of an unknown input based on the set of categories we already have. A classifier, as the name suggests, classifies things into multiple categories. It is used in various real life situations like face detection, image search, fingerprint recognition, etc. Some of the tasks are really simple and a machine can identify the class with absolute certainty. A common example would be to determine if a given number is even or odd. Pretty simple right! But most of the real life problems are not this simple and there is absolutely no way a machine can identify it with absolute certainty. For example, object recognition, weather prediction, handwriting analysis etc. So how do machines deal with these problems? What approach can be used here? Continue reading

# The Butterfly Effect

This blog post is a continuation of my previous post on Chaos Theory. Although it is not required for you to read that post to understand this post, it would be better if you glance through it once. All of us have heard about the Butterfly Effect. It is one of the very famous examples given in the field of chaos theory. I should also give credit to the movie “The Butterfly Effect” for popularizing this term. So what exactly is butterfly effect? Is it just a theory? Where does it happen in real life? Continue reading

# Chaos Theory

Chaos Theory is a mathematical sub-discipline that attempts to explain the fact that complex and unpredictable results can and will occur in systems that are sensitive to their initial conditions. Some common examples of systems that chaos theory helped understand are earth’s weather system, the behavior of water boiling on a stove, migratory patterns of birds, or the spread of vegetation across a continent. The Butterfly Effect is one of more famous examples of chaos theory. I have discussed more about it here. Chaos occurs in nature and it manifests itself in various forms. Chaos-based graphics show up all the time, wherever flocks of little space ships sweep across the movie screen in highly complex ways, or whenever amazing landscapes are displayed in some dramatic movie scene. It is used a lot in movies to generate obscure background using computer-generated chaos art. So what exactly is chaos? How does it work? Continue reading

# Probabilistic Randomness Of Stochasticity

Do you see what I did with the title there? Anyway, you must have heard the term ‘probability’ being used around you. People use it in different contexts and in different forms – “What is the *probability* that Spain will win the next world cup?” or “I will *probably* finish reading the book by midnight” or “It’s quite *probable* that she won’t return until tomorrow”. When people talk about probability as a mathematical concept, all they think of is the percentage chance of something happening. But is that all there is to it? If that is the case, then why did they have to dedicate an entire branch of study to this? Probability theory is much more than just calculating the likeliness of something happening. It’s used almost everywhere, by almost everyone, for almost everything. Surprised? Well let’s find out then. Continue reading