Asymmetric Dominance Effect

mainLet’s consider a situation. There is a company with two products, A and B. Both these products have their own merits and demerits. Product A has relatively less features, but it’s price is low. Product B, on the other hand, has more features but it’s more expensive. Consumers tend to pick both these products depending on their needs. Now the company introduces a third product, C. The asymmetric dominance theory says that you can affect the consumer behavior using this third product. You can make the consumers shift towards product A or product B by designing product C in different ways. Now how is that possible? How can we change consumer preference between A and B without even modifying these products?   Continue reading